Time Inc Interactive Developed & produced special online editions and custom content microsites for Time Inc web sites, including People, InStyle, Health, Cooking Light, Time, Fortune, Real Simple and Parenting. Wrote copy banner ads and newsletters. Brands: GSK, Eli Lilly and Company, L’oreal, Starbucks, BJ’s, Univision and Coke
TEDMED Founded TEDMED blog and covered health and science news. Wrote web site copy. Sourced speakers for 2012 and 2014 events; helped edit speeches. Launched main social media account, which grew to 100K+ followers from 4K.
UNICEF Over a decade of working with UNICEF’s award-winning web team, developed, wrote and produced health and MDG micro-sites. Wrote and produced re-launch of UNICEF Data.
Digital Agencies For Icon Nicholson (now LBi), helped develop editorial and user interface for Mom365, $500K website launch. Pitched strategies and ideas to clients; hired and edited freelance writers; wrote nomenclature, copy and banner ads. Also: Writing, editing and content strategy for Dotdash Meredith, Digitas and Heartbeat.
For a Disney Online/Lilly Diabetes collaboration, assisted with editorial strategy and wrote features for the inaugural edition of a website for families of children with Type 1 Diabetes, Everyday Magic.